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Convenience store shelves display attention factors and main point


It briefly to the convenience store shelves display attention factors and main point
First of all to say is the main factors of goods on display are what? First, the bright degree: the basic lighting must maintain a certain amount of brightness, make the customer in the choose and buy when visiting can see clearly, and commodity itself also can be used to highlight its own way; Second, display height: the height of the convenience store shelves as 90 to 180 cm, and the most common customer chest to the height of the eyes is the best display place, have said this is the "golden space"; Third, the concept of goods: according to the shape of the products themselves, colour and price etc, suitable for different consumer choose and buy visit display mode also have each different. In general, can be divided into:
1. Volume as outsiders in the front, and the great volume.
2. The price is cheaper in the first, the price is expensive in those.
3. The color is darker in the former, the color bright person in the.
4. Seasonal goods, popular product in the former, the general goods.
Display main point: the first, use effect every thing plate to fixed the location of the products, prevent goods out of stock and don't pay attention to maintain the shelf uniformity; Second, out of the three-dimensional display, can make the customer easy to see a commodity; Third, the sign board of post position should be consistent, and to prevent its fall off. If there is a special activity, should with POP or special sign board mark; Fourth, product display: from small to large, from left to right, from shallow and deep, by go up and down, Fifth, shelves of the section: can be divided into the upper, gold layer, middle, and lower four levels (make sure the display in the gold layer of goods is high profit high rotary).
In addition, the use of lighting, colour and adornment to create atmosphere, will the customer's line of sight on focus commodities; Seasonal goods can be put in shelves gold layer, also can display alone.
Convenience store shelves display attention factors and main point

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